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5 Easy Steps to Inspire Positive Change in Employee Performance
I admit it. I’m kinda hooked on American Idol.
I never imagined I’d end up watching it, let alone writing
about it in a business-oriented newsletter. I guess stranger
things have happened.
There are many lessons to glean from this astonishingly popular
U.S. television show, in which aspiring professional singers
vie for the admiration of Idol’s panel of judges
and the votes of millions of viewers. One particularly relevant
business lesson relates to the dos and don’ts of delivering
performance feedback.
The ultimate goal of performance feedback is to inspire
positive, sustainable change in individual behavior.
Key words here are "inspire," "positive,"
and "sustainable." One of Idol’s
judges consistently offers stunning examples of feedback that
is disparaging at worst, and ineffective at best. Those who
watch the show know that I am referring to none other than
… Simon.
Simon is the most acrimonious judge on the panel. Earlier
this spring, when there were still a few men left in the competition,
he delivered the usual Simon feedback fare to a very young
man who had just admirably tackled an old standard. Here’s
what Simon had to say:
"Well, you’ve certainly proven one thing
tonight: You have absolutely no charisma."
That was it. The poor guy was left sitting on the stage fumbling
for words (like countless singers before him). He simply nodded
at Simon and uttered an unconvincing "thank you.
To be fair to Simon (and balanced in my own criticism),
there are some aspects of his approach that are very effective.
In TV land, Simon’s delivery definitely has entertainment
value. It’s also direct, brief, and crystal clear. Contestants
are left with no doubt when their performance is less than
stellar. On the downside, it isn’t at all helpful. And
while it may temporarily motivate the ones who aren’t
completely demoralized to "show" Simon a thing or
two, the results aren’t likely to last, and the relationship
with Simon – a potentially invaluable mentor and guide
– is forever compromised. Simply put, Simon’s
approach is wasteful.
In the corporate world, the goal is sustainable results,
not entertainment. We aren’t trying to pare our staff
down to one idol-worthy individual; we’re trying to
build an organization of competent, dedicated employees. Voting
someone out of the organization at the first signs of a shaky
performance isn’t usually our most prudent option. And
yet more often than we care to admit, we fall into the trap
of Simon-like feedback. It happens when we can’t find
the time, energy, patience, or words to do it differently.
Happily, there are ways to get better results without paying
the price of wasted time and energy, compromised relationships,
and lost dignity.
The most effective performance feedback inspires
positive, sustainable change without unnecessary cost.
Like Simon’s feedback, it’s straightforward, clear,
and honest. Unlike Simon’s feedback, it’s helpful,
balanced, and yields lasting results by building people up
instead of tearing them down.
Here are the five essential steps to delivering feedback
that inspires positive, sustainable change:
Step 1: Start with something "positively
relevant." This is my catch phrase for positive
in nature and relevant to the business. Because it’s
easier to build on our strengths than compensate for our weaknesses,
we benefit most by knowing what to do more of. A
key here is to focus on a trait or behavior that has clear
business impact.
"Something I really appreciate about your work
is the attention you pay to detail. This is especially important
in our business given the fact that quality is a real differentiator
for us in this market."
Step 2: Ask for a reaction.
Check to be sure they heard you and give them time to take
in what you have said. You can do this either with silence
(the more challenging path for most of us) or with a question
("Any reactions?") Be quiet while they
respond. Prove you are listening with verbal and nonverbal
cues.
"It sounds like you are proud of how you have
grown in this area." Or, "It seems difficult
for you to accept this as a strength. Let me reiterate how
important it is to our business …"
Step 3: Ask what opportunities
they see for improvement. Chances are they already
know what they can do to improve, and it’s infinitely
better for the observations to come from them – it makes
your job easier and they take more ownership for it. Once
again, be quiet while you get what you asked for. Resist the
temptation to "pile it on" by emphasizing or adding
to what they are listing about their weaker areas. Reiterate
what you hear them say once they have finished.
"It sounds like you feel challenged to meet our
quality standards within the stated deadlines. I’m
hearing this has been a real source of frustration for you."
Step 4: Add your perspective.
Share what you see. Confirm or clarify their views. Add facts
to the conversation to make it concrete. And clearly state
the business impact of the performance issue.
"I also see timely completion as a challenge
for you. Your work on the ABC project came in two days late,
and the XYZ project was turned in 3 days after the deadline
we agreed to. This created a problem for our Production
Department, who relies on our timely hand-offs. Ultimately,
the risk is late delivery to the customer. Both quality
and timeliness are essential to maintaining
our market share."
Step 5: Offer specific suggestions
for improvement, along with your support. Imagine
a Little League player who is coached to avoid striking out
when it’s her turn at bat. ("Whatever you do,
Janie, don’t strike out. Don’t strike out!")
Now imagine how much more helpful it is for Janie to be coached
on what to do, rather than what not to do. ("Choke
up on the bat, Janie. That’s it, choke up on the bat!")
We’d use the more effective approach with our kids,
so why not with our staff? Help them focus on what to do differently,
rather than reiterate what failure looks like. Explore all
the possibilities for getting to the end result, and engage
them in the process of choosing the best remedy. Finally,
offer your support as they work to change for the better.
"My goal is to help you improve your delivery
speed while maintaining your exceptional quality standards
… I have some ideas … Let’s decide what’s
going to work best and how I can support you in making this
change…"
Don’t forget to identify measurable goals and a specific
time for follow-up before you close your conversation.
Pressed for time? Skip Steps 2 and 3. Start
with something "positively relevant," then add your
perspective, and offer specific suggestions for improvement.
It’s not quite as effective as the five-step approach,
but it sure beats the Simon Method. Unless, of course, you
are going for shock or entertainment value. But if what you
want is business value, and sustainable change, then use the
five steps every time you see an opportunity to close the
gap between performance and potential. Your employees will
thank you. Your organization will grow stronger. And your
customers will cast their votes your way when it’s time
for them to judge the best overall performance.
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