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Find out more about how you can win more work at better rates with clients you love.

"BossaNova helped us increase our consulting effectiveness by a factor of ten. We now have higher fees, more ongoing clients, and more pride in the work we do. We recommend BossaNova wholeheartedly. They know how to produce WOW results with grace and style"—Gary Muszynski, Founder and Creative Catalyst, One World Music

Marketing and sales professionals never question the value of investing in client relationships. The same is true for successful business advisors.

Consider your answers to the following questions:

How much revenue/profit do you sacrifice when you lose an existing client? Not just the value of your base contracts, but also the value of follow-on (which is usually easier to win with existing clients).
How much does it cost you to acquire a new client? Think about all the money and time you spend marketing, promoting, and building relationships, as well as the higher operating costs associated with newer engagements.
How much time does it take to build trust with a new client? Think about the time required for every single person on your project teams to prove themselves - through their work products and their every-day interactions.
What's the opportunity cost when your senior/executive staff are pre-occupied with cleaning up client relationship messes? Think about all the hours that could otherwise be spent on developing new business and leading a dedicated and motivated staff.
What's the personal cost of leaving your passion for professional services at home every morning because you don't enjoy your clients? Think of the costs to your health and well-being.

Staggering, isn't it?

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