April 28, 2007
BOSSANOVA FOUNDER FEATURED ENTREPRENEUR AT "LADIES WHO LAUNCH" BREAKFAST
ALEXANDRIA, VA, April 28, 2007. Continuing to set the pace as a woman entrepreneur, BossaNova founder and president Andrea Howe was Featured Lady of the month at a breakfast on April 28. The event is part of a series hosted by Ladies Who Launch (LWL) and is attended by a host of female executives from around the Washington Metropolitan region.
As Featured Lady on that Saturday morning in April, Howe's story was spotlighted. According to LWL's Metro D.C.-area chair, Frances Crespo, "She was called upon to share her experience as a start-up with other members of Ladies Who Launch." That included not only the highlights of Howe's path, but the obstacles as well. "We all need to hear about the challenges, triumphs, and lifestyle choices these women make so that we can feel supported and inspired to continue striving to build our businesses," explained Crespo.
Each LWL Featured Lady provides an informal case study to support her fellow woman business owners. Howe says, "BossaNova's growth is an example of the kind of growth that can be achieved when you follow your passion and your strengths." Her central "lesson learned," she relates, is that "Finding a way to be of service -- as a businessowner as well as a volunteer -- provides the most direct route to success and satisfaction ."
It was Howe's unassuming but poised message that captivated Crespo and the Ladies Who Launch members attending the breakfast, which was held in Crespo's shop, The Full Cup, a lingerie boutique specializing in difficult-to-fit sizes.
About Ladies Who Launch. Ladies Who Launch provides content and community to help women start and expand their businesses and creative ventures. Through events, e-mail newsletter, Website, and in-person Incubator programs, the organization provides a venue for women to exchange products and services, ideas, and strategic relationships. The group gives women multiple forums in which to connect, and ultimately, to propel their entrepreneurial visions forward.
About BossaNova BossaNova Consulting Group, Inc. works with professional services firms that want to stand apart from their competition by being extraordinary in their client relationships. BossaNova's learning programs teach the art and science of building trust – with a minimum promise of four to five times the typical return on training investment.
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