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“Andrea Howe not only knows what it means to be a
trusted advisor, she lives it and practices it. This
makes her a superb teacher”—Charles H. Green,
co-author of The Trusted Advisor, author of
Trust-Based Selling, and founder of Trusted Advisor
Associates |
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Why We Named Our
Company "BossaNova."
We wanted a name that conveyed, “Hey, we’re different.” We knew that
something like the "Institute for Consulting Excellence" wasn't going to
do it. Plus the last thing the consulting industry needs is another
three-letter acronym. We liked the Latin meaning of "nova" (new,
refreshed, extraordinary). And we liked the feeling and implications of
"bossa nova," which is a popular form of music created by blending
Brazilian rhythms with American jazz. When we consulted a Portuguese
dictionary and learned that "bossa nova" means "the new beat" or "the
new way," we knew we'd struck gold!
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Click
here to learn more about the BossaNova team. |
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